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11 tips for successfully starting a YouTube channel

youtube money making

Start Youtube Channel 

Great Idea! Starting a YouTube channel could become a substantial source of income once you reach a certain threshold – the highest paid YouTuber earned approximately $16,500,000 in 2017. 

With more and more people opting for online video streaming services, starting a channel on YouTube’s platform is a brilliant move. It also seems like everyone is using YouTube – from performing artists to huge brands and businesses. 

Although starting a YouTube channel is easy (since all you have to do is click and there you have it!), a lot of beginners make mistakes and become very frustrated when they don’t experience any growth to their channel. 

Here are 11 tips for successfully starting a YouTube channel (based on a true story, by the way). 

1 – Plan your content for youtube

Before you even open your YouTube channel, think of the topics you’re interested in and what it is you want to say. YouTube has a lot of niches (there’s something for everybody to relate to) – try and decide which one suits you best. Once you’ve got your niche figured out, try and come up with a “theme” for your videos – will you mainly do reviews? Sketches? Challenges? Walkthrough? There are countless ways to use the platform and stand out among the crowd. Don’t try to do anything you’re not comfortable with. 

2 – Have the right equipment, but not right away.

If you’re just starting out, you can use the camera on your smartphone (or laptop if it’s excellent!) for your first few videos. See how it feels. Gain confidence in standing alone in a room and speaking to “invisible people” on camera. Make sure your videos are well lit (sitting in front of a window right around sunset usually gives the best lighting) and as you grow, slowly grow your arsenal. Start with getting a good camera and move on to microphones, lighting, props and any other gear you’re interested in. 

3 – Don’t freak out if you feel like “you’ve done this” before.

Coming up with innovative, never-before-seen content is virtually impossible. Gather inspiration from other people on YouTube (and always give them credit for their ideas!), make “sequels” or “episodes” to your own videos. Just like a good tv series, people like consistency, which also brings me to my next point – 

4 – Have a consistent schedule for uploading on youtube

As you’ll grow and gain more subscribers, you’ll find people are waiting for your videos to be uploaded. Try to plan a program you can keep up with: start with posting a video once a week. Make your videos’ length consistent too – it’s ok to “veer off course” every now and then, but if you usually upload videos that are 10-15 minutes long, try and keep it that way. 

5 – Edit your youtube videos.

It seems obvious, but a lot of people don’t do it when they just start out – they’ll upload “raw” footage as it as and although it is entertaining at times, people don’t want to see you “uh…” and “what was I about to say?” all the time. If it makes your videos shorter than you’d like, so be it. People come to your channel for entertainment, after all. 

6 – Don’t compare yourself to others

Everybody struggles on YouTube in the beginning, and the struggle is real even when you’re a “big shot” on the platform. Be your own person and stay true to yourself, don’t try to mimic other YouTubers. The more authentic you are, the better. 

7 – Do SEO for youtube algorithm 

YouTube is the second most used search engine online. The road to success on YouTube doesn’t start and end with uploading content – you need to make sure people will know it’s there. Use descriptive titles incorporating relevant keywords – try to think like a viewer typing a search query – and make sure you use tags in your video’s description. 

8 – Make friends and share your youtube channel with your existing friends.

The more connections you have on the platform, the more potential exposure you have. Let’s say you’ve befriended another YouTuber and decided to make a video with them – now you’ll have their audience watching you too, and if they like you, they will go to your channel to see more of you. Collaborations are a great way to grow your channel. Also, use links on other social media platforms in order to promote your channel and update your friends and family on videos! 

9 – Read your youtube channel comments but don’t take it to heart.

This is easier said than done, but it is possible. Try to make the best of the situation and don’t get into fights with viewers who don’t like you – it’s pointless. 

10 – Give yourself a boost on youtube

I know people like to get on their high horse and pretend like they never did or will never do this – but purchase a few subscribers when starting your channel. I’m not talking about buying millions of subscribers on a channel with one video. When starting out with one video, try buying up to 20 subscribers and views. Make it look real and feel real. As you grow, purchase a few more if you think it necessary. 

This “oh so wrong” idea (everybody is doing it!) is based on a psychological theory called “social proof” – which basically means that people are more likely to subscribe to a channel other people are subscribed to. Think of it this way – you won’t go to a restaurant that nobody ever goes to, you’re going to try and get a table at the one people are lining up to eat at because if so many people go there – it must be worth it! 

There are plenty of places where you can buy subscribers, and there are plenty of scammers out there. When purchasing subscribers for your channel, try to find a provider that delivers “real” or “organic” subscribers (GetFans got some great reviews!), which are basically real people that are being paid to follow you. No, you won’t be able to interact with them or receive any engagement from them, but they will give you that social proof you need to start growing. 

 

Be friendly

People will comment on your videos and give feedback (positive and negative), they will share their own stories and will try to start conversations. Participate. Don’t ignore any feedback and be accessible to your subscribers and viewers. Take the time to answer your fans (because that’s what most of them are, as weird as it may feel at first) and be down-to-earth. 

 

I’m sure that if you’ll follow these tips and utilize the advice given, your channel will grow sooner than you might think. Just remember that everything is an opportunity for learning and developing. 

 

I wish you the best of luck! 

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